First impressions are everything. When it comes to new customers, the welcome text you send them will be a vital part of that first impression. Sending a welcome text allows you to introduce your business and set the tone for future interactions. In this blog post, we will explore some best practices for sending an effective welcome text that will leave a lasting impression on your customers.
Remind People What They Signed Up For
The first – and maybe most important – thing you want to do in your welcome text is remind your customers what they signed up for and why. Did they sign up for a one-off text with a discount code? Or did they join a loyalty program that will send them regular updates? Whatever the reason may be, make sure your message clearly reminds them what they signed up for. You should also include information about how often they can expect to receive messages from you.
Send Immediately
Often, the question of “When is the best time to send a marketing text message” doesn’t have one answer. It’s all about finding the time that works best for your audience. However, in this particular case, there is a clear “best time” to send your message. The best time is immediately after a customer signs up. This shows that you value their time and are excited to have them on board. If you wait to send the message, the customer could lose the excitement of signing up or even lose interest in your business.
Don’t Forget Your Manners
A welcome message is your opportunity to show your customers that you value their business. You should use a friendly and polite tone, and thank them for choosing your business. In practice, this can be as simple as starting your message with “Thank you for signing up!” Remember that first impressions are everything. Being polite and friendly in your first message can go a long way in building a lasting relationship with your customers.
Offer a Discount
You don’t need to include a discount in every welcome text you send. But, it can be extremely effective when you do. Adding a discount or promo code shows your customers that you appreciate their business. It’s another way to thank them for being a customer while giving them something they can actually use. If these are truly new customers, this is also a great way to incentivize them to make their first purchase with your business. Make sure the discount code is clear and easy to use, and be sure to set an expiration date.
Stay on Brand
It’s important to stay on brand with your welcome text. If your brand is extremely formal, this is not the place to start using hip acronyms and including emojis. Your tone of voice should be consistent with every other touchpoint customers have with your brand. For example, if you run a health and wellness brand, your text should reflect the company’s values, such as mindfulness, positivity, and empowerment. This consistency helps to establish brand recognition and makes your message stand out to your customers.
Make it a Series of Messages
To keep your customers engaged, consider sending a series of messages instead of just one welcome text. The series could include a thank you for their purchase, an update on new products or promotions, and a check in to see how they are enjoying your business. The key here is to continue providing them value, encouraging them to stay subscribed to your text list. However, you do not want to bombard them with too many messages in too short of a time. If you start seeing high unsubscribe rates at any point in the series, consider spacing your messages out more.
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A welcome text message presents an excellent opportunity to introduce your brand, engage with customers, and build a long-lasting relationship. Remember to remind them why they signed up, offer a discount, and stay on brand. When you do, you’ll leave a lasting impression on your customers and set the tone for all future interactions. By following the best practices mentioned above, you can create a welcoming and engaging experience for your customers.
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