Texting has become a powerful tool to engage customers and increase sales. Text marketing trends are evolving as businesses embrace the potential of this marketing strategy. In this blog post, we’ll be looking at the top 10 text marketing trends that are expected to dominate in 2023. When it comes to text marketing, there are many new trends that will be important in 2023 and beyond. From personalized SMS marketing to low-cost quick return for large customer bases, text marketing is an ever-evolving tool that can help your business grow. Let’s take a look at some of the most important text marketing trends that you should watch out for in 2023.
Demand for Personalized SMS Marketing Will Rise
Consumers are becoming more demanding when it comes to their interactions with brands, and they expect personalized messages tailored to their individual needs. Customers today expect businesses to know who they are and what they want when they receive messages from them. Personalizing your messages with names, locations, purchase histories, and other personal information is a great way to make your customers feel valued and engaged with your brand. Additionally, this type of personalization can help you target specific customers who may be more likely to purchase from you or remain loyal customers. As such, personalized SMS messages will be essential in 2023 if businesses want to keep their customers engaged and coming back for more.
10-Digit Long Codes (10DLC) Are King
Unlike short codes (5 or 6 digit numbers), long 10-digit long codes (10DLC) have a much lower risk of being blocked by carriers as spam, which makes them ideal for large-scale campaigns. This type of code also ensures that every message sent out is clearly identified as coming from your business, which helps build trust with customers and increases engagement rates. Additionally, long codes can also be used for more personalized interactions with customers such as two-way conversations and order confirmations. These numbers have become increasingly popular over the past few years and they’re expected to become even more prevalent in 2023 as businesses seek ways to ensure their text messages remain spam-free.
SMS Will Be an Extension of Superior Customer Service
Text messaging is an excellent way for businesses to provide timely customer service and respond quickly to customer inquiries. We’ve recently seen many companies using SMS to provide personalized customer service experiences that help them stand out from the competition. This trend is only expected to continue into 2023 as businesses look for ways to differentiate themselves in an increasingly crowded marketplace.
SMS Will Be Spam-Free Due to New Requirements
The Federal Communications Commission (FCC) has recently enacted new regulations regarding SMS messaging which require companies to obtain prior consent before sending certain types of promotional or transactional messages. These regulations are designed to protect consumers from unwanted texts and ensure that all text messages sent out by businesses remain spam-free.
SMS Will Play a Key Part in Omnichannel Marketing
Omnichannel marketing utilizes multiple channels—such as email, social media, chatbots, etc.—to create a unified experience for customers across all platforms. In 2023, we can expect SMS messaging to play a key role in omnichannel marketing strategies due its ability to easily reach a large customer base with minimal effort on the part of businesses.
Low Cost, Quick Return for Large Customer Base
One of the biggest advantages of text messaging is its low cost compared to other forms of advertising such as radio or television ads. Additionally, it has a much faster return on investment than other methods, making it ideal for businesses looking to reach a large number of potential customers in a short amount of time without breaking the bank in the process.
Influencers Will Embrace SMS
Influencers have already begun utilizing text messaging as an effective way of engaging with their followers and promoting products or services they believe in. We can expect this trend to continue into 2023 as influencers realize the power of personalizing their message through direct communication via text message rather than relying solely on social media posts or other forms of outreach methods.
Text messaging is becoming an increasingly popular form of communication between brands and consumers due to its low cost and high return on investment potential—and these trends are only expected to continue into 2023! As such, it is important for business owners who haven’t yet embraced text messaging as part of their overall marketing strategy to do so now in order to take advantage of this powerful tool before everyone else does
