Getting the timing right is always essential for marketing, and that includes your text message marketing efforts. After all, you always want your messages to reach your customers when they’re most likely to see them. But what are the best times to send marketing text messages to ensure this happens? Keep reading to find out.
How to Choose the Best Time
The answer to this question depends on a few factors. These include who your target audience is, what industry you’re in, and the type of message you’re sending.
First, you need to think about who will be receiving your message. What are their schedules like? Do they usually have their phones with them during the day? Do they tend to check their phones first thing in the morning or right before they go to bed? If you have a good understanding of their daily schedule, you can narrow down the best time to reach them.
Another factor to consider is what kind of message you’re sending. Is it an announcement about a new product or service? Is it a reminder about an upcoming event you are having? Does it contain a coupon or special offer that is very time sensitive? In general, promotional messages should only be sent during normal business hours. After all, what good will it be to inform customers of a sale at 10pm, when your store doesn’t open until 10am? The time of day you send your message will vary depending on the content of the message, especially how time sensitive it is.
Finally, you should always think about what your overall goals are for the campaign. You could be trying to increase brand awareness, drive traffic to your website, or make a sale. For example, catching people when they’re busy might not be the best if you want people to make a sale.
General Guidelines to Choose the Best Send Time
Despite all of these different factors, there are still some general guidelines you can follow. They are as follows:
- If your target audience is made up of a lot of working people, avoid sending texts during work hours or late at night. The best times to send texts to these people are mid-morning, early evening, and on weekends.
- If you’re targeting businesses, avoid sending texts during the evenings and on weekends. The best times to send your messages are probably during work hours on weekdays, when they are most likely to be open.
- In general, avoid sending texts to anyone on holidays. On these days, people are unlikely to be thinking about any product or service, let alone yours.
- Keep time zones in mind as you send bulk text messages. It might seem like a good idea to send messages at 8am Eastern time, but if half of your contacts live in California, that would be a very early wake-up call for them.
Time Your Messages With $29 Text
There is no one-size-fits-all answer when it comes to deciding on the best time to send marketing text messages. It all depends on your target audience, the type of message you’re sending, and your overall goals. When you take these factors into consideration, you can develop a strategy that will help ensure your message is seen by the right people at the right time. This will increase the likelihood that they act on the message.
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