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5 Scary Good Halloween SMS Marketing Campaign Examples

5 Scary Good Halloween SMS Marketing Campaign Examples
October 19, 2023

Halloween is one of the best times of the year for businesses to have fun with their marketing campaigns. SMS marketing is a great channel to use, as it’s direct, personal, and can easily help increase customer engagement. But coming up with creative ideas for Halloween SMS marketing can be a challenge.

In this blog post, we’ll be sharing five scary good Halloween SMS marketing campaign examples to inspire you for your own spooky SMS campaigns. From discounts and exclusive offers to interactive games and creepy stories, these campaigns are sure to captivate your audience and get them in the Halloween spirit.

  1. Domino’s Halloween Treats

Domino’s Pizza’s Halloween Text to Unlock campaign offered customers a unique promo code when they texted “TRICK” or “TREAT” to the brand’s SMS short code. Each code gave customers a different deal, adding an element of surprise and excitement to the Halloween promotion. This campaign helped drive engagement and increase sales through a fun and interactive SMS marketing strategy.

  1. Baskin Robbins’ Spooky Menu

Baskin-Robbins created a limited-time Halloween menu with new features, including Trick Oreo Treat ice cream. They then launched an SMS campaign to spread the word and attract customers. Their campaign invited recipients to text “SCARY” for a buy-one-get-one-free coupon, which they could then use at any Baskin Robbins location. The promotion helped drive more traffic to the stores, while the SMS campaign helped create awareness of the promotion.

  1. Michael Kors’ Spooky Sweepstakes

Fashion brand Michael Kors launched a Halloween SMS sweepstakes campaign, with a grand prize of a Michael Kors watch worth $295. To enter, customers were asked to text the keyword “MKGOESBOO” to a short code. The spooky factor was added in the form of an automated text message with a link to a scary story, encouraging more engagement and driving clicks to the website.

  1. Spirit Halloween Store’s Interactive Game

Spirit Halloween Store, a seasonal Halloween pop-up shop, launched an SMS campaign aimed at driving foot traffic to their stores. They created an interactive game that intrigued customers and kept them engaged. To play the game, customers would text the keyword “GHOST” to a short code. They would then receive a message with a link to the game, where they could win discounts and coupons to use in stores. Immersive and interactive SMS campaigns like these keep the customer engaged and help drive store traffic and sales.

  1. PetSmart’s Scary Good Contest

PetSmart launched an SMS campaign that encouraged customers to dress up their pets for Halloween and take a photo. The winning pet picture would receive a prize of a free product from PetSmart’s Halloween collection. To enter, customers had to text the keyword “PETSCARY” to a short code. This campaign helped PetSmart increase customer engagement, while also driving sales of their Halloween-themed pet products.

Halloween is a time for fun, creativity, and spooky surprises. Incorporating unique Halloween campaigns into your SMS marketing can help you boost engagement, drive traffic to your stores, and increase sales. These five examples show how businesses can leverage SMS marketing in fun, interactive, and engaging ways to take advantage of this great Halloween holiday. Use these examples to inspire your own Halloween SMS marketing campaigns, and get started with 29 Dollar Text today!

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